Creating brands that build valuable connections

We’re experts at taking global organisations and turning them into powerful brands.

We do this by applying strategic brand thinking and award winning creativity.

How we get great results, every time

We listen to you, your audience and the wider world. Research allows us to position brands that zag when other zig.

We believe brands are best created in partnership. We’ll work with your internal team and stakeholders, ensuring they’re invested and engaged.

Everything we create is ready for tomorrow, and adaptable for the future.

Why B2P?

Defining any brand as B2B is inflexible and dated. By adopting a Business to People approach, we create brands with a closer connection to their audience.

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Our approach taps into the expectations of today’s audience

of today’s business decisions are taken by millennials (Sacunas)
Fully connected customers are 52% more valuable than those who are simply satisfied (HBR)
of consumer purchase decisions occur unconsciously (Gerald Zaltman; Harvard Business School)

Let’s work together

Find out how we can make your brand connect

Get in touch

An award-winning agency

We get satisfaction knowing that the brands we’ve created have benefitted our clients. But it also feels great to be recognised by industry leaders and our peers.

Our team

We’re a collaborative and diverse team committed to doing great work that gets results. Our expertise is broad and constantly expanding. When you work with us, you’ll be partnering with a team without egos, just tons of talent.

An expert team, led by experts

Our director team has significant industry experience. They oversee an internal creative team that’s complemented by industry specialists from our expert ecosystem — all supported by our client partnership team.

Founder & CEO

Vicki Young

Vicki has been helping brands grow through repositioning and creativity since 2006. After setting Nalla up in 2010, she has proudly helped over 100 businesses reinvent themselves, including EY, Informa, Taylor & Francis, Greene King and The Mayor of London.

Creative Strategy Director

Russell Holmes

Throughout his career, Russell has worked with brands across sectors as diverse as professional services, consumer tech, health and beauty, food and beverage, aviation and SaaS. It goes with out saying he’s passionate about creating brands that connect with people.

Client Partnerships Director

Bethan Thomas

Bethan is a strategic brand professional, working closely with our clients to deliver bespoke programmes of change that will help brands survive, transform and thrive.

Let’s work together

Find out how we can make your brand connect

Get in touch

The perfect combination of brand curation and empowerment, the brand rollout strategy of the future – a triumph!

Isobel Peck

Chief Digital Officer, Informa Connect

I have worked with Nalla on two large brand transformations; the team immersed themselves seamlessly into the Digital Ecosystem.


Digital & Innovation Director; EY

Nalla helped us to position and strategically shape the Grow London brand, ensuring it reached a broad global and local audience.


Director of Communications; London & Partners

We partner with smart organisations that put people at the heart of what they do