What We Do

B2B branding that connects and converts

We use our Business-to-People approach to build brands that resonate with real audiences and deliver lasting commercial results.

Three people stand in front of a glass wall with papers attached, as one person writes or points to a document whilst the others observe and discuss strategies for their B2B brand and digital agency.
A woman and man sit together at a table with coffee cups and pastries, looking at a tablet device. The cosy setting, ideal for collaboration, suggests they might be discussing strategies for a B2B brand or consulting with a digital agency.

We’re a fully independent, specialist branding and digital agency. We use our unique Business to People approach to help businesses connect with their audiences in more meaningful ways; positively impacting brand growth and success.

From global giants like Informa and EY to ambitious scale-ups like Growth Partner and Setfords, our clients trust us to refresh their brands and achieve lasting commercial success.

A man with dark hair and a beard sits in profile, holding a notebook and pen, looking thoughtful. Other people are seated nearby, slightly out of focus in the background. The setting appears casual and indoors.
Our approach

B2B or B2B2C — it’s always B2P

Business to People is how we think, plan, and deliver.

We put people at the centre of every decision of the rebrand process, helping your brand connect deeper, perform better, and grow faster.

 

Get in touch
  • 01

    Research

    The foundation to success

    We uncover valuable insights from your audience, market and competitors to ensure design decisions are rooted in reality, not assumption.

  • 02

    Brand strategy

    From findings to foundations: building brands that resonate

    We translate research into meaningful direction that defines what your brand stands for and how it connects to audiences; from architecture and positioning through to purpose and propositions.

  • 03

    Brand identity

    Building a brand with purposeful distinction

    We create distinctive multi-sensorial visual and verbal identities that stand out and engage audiences. From creative and flexible design systems to a clear, consistent tone of voice, we shape how your brand is seen, heard, and remembered — with the flexibility to connect across every channel and touchpoint.

  • 04

    Digital experiences

    Defining your brand in the digital space

    We design brand systems that are digital-first by default — accessible, engaging, and impactful across every channel. From interface to interaction, we define your digital brand expression, creating experiences that connect and perform at the highest level.

  • 05

    Brand activation

    Helping you get the most from your brand

    We create highly memorable brand stories, campaigns, content and experiences that help to foster and maintain audience engagement.

  • 06

    Brand guardianship

    Supporting your success

    We act as long term brand guardians to help establish and measure ongoing priorities and strategic direction, ensuring the brand’s continued resilience and growth.

Nalla took a deep understanding of our business and turned it into a compelling visual storytelling fit for our audience.

Graham Jerome-Ball
Global Branding Director
Informa

When you work with us, you partner with a highly collaborative team. We work as an extension of your team, bringing in the right experts and creators to achieve more together — built on trust, respect, and shared ambition.

 

About us

Three people stand around a table in a digital agency office. One woman points at papers as the group discusses strategy, collaborating on ideas for a leading B2B brand.
Three people from a B2B brand and digital agency stand facing a wall covered with sheets of paper, discussing or analysing the documents. The photo is taken from behind them, focusing on their backs and the papers.

Our fresh brand is helping us to tell the Growth Partner story in a new and powerful way. It truly reflects the depth of the work we do and the relationships we build.

Jason Mahendran
Managing Partner
Growth Partner

Partnering with B2B brands to put people first

We partner with scale-ups and global B2B leaders to rebrand their businesses, helping them grow, innovate digitally, and expand internationally — with people at the centre.

BRE
Digital Catapult
Delta
EY
Fan Expo
Growth Partner
Grow London
Greene King
Gabriele
IMUK
Informa
Kaleido
London & Partners
London Tech Week
Lloyds Maritime Academy
Natia
Setfords
Streamly

Subdial
Taylor & Francis
Money & Pensions Service
MoneyHelper
Macnamara
Milk VFX
MTC
Vicentra
Waitrose

Typical investment

Every business is different, so our support is always tailored.

While we create bespoke proposals for each client, here’s a top-level framework of the services most often requested.

 

A simple line drawing of a rectangular postbox with a letter slot and a letter or tag hanging inside—ideal for a B2B brand or digital agency. The background is plain white.

The essential

Designed to give you the core assets required to get you a head-start on your branding journey.

 

What’s included?

  • Audience research
  • Insights workshop
  • Audience personas
  • Visual brand identity with guidelines
  • Verbal identity with guidelines
Make an enquiry
A simple black and white sketch of two open trunks or suitcases stacked on top of each other, each with a luggage tag attached to the lid—perfect for a B2B brand or digital agency seeking clean, minimal visuals.

The enhanced

Designed to elevate your brand presence with strategic positioning and identity that helps you connect with your audience more effectively.

 

What’s included?

Everything from the essential, plus:

  • Audit and brand equity evaluation
  • Full brand strategy
  • Tone of voice messaging examples
  • Training on how to write ‘on brand’
  • Set of applications (ready to use)
  • Social media activation
  • A new website
Make an enquiry
A black and white illustration of three stacked storage boxes, each with a hanging label attached to the front—perfect for organising files at a B2B brand and digital agency.

The comprehensive

Our most complete package with in-depth research, strategy, brand identity design and all the assets needed for long-term success.

 

What’s included?

Everything from the enhanced, plus:

  • Brand architecture
  • Naming
  • Messaging maps
  • Communications plan
  • Brand strength testing
  • Full brand activation
  • Successful launch activities
Make an enquiry

Awards and recognition

  • Brand Impact Awards

    Best Rebrand: Education

  • Business Excellence

    Best company of the year, EMEA
    Entrepreneur of the year, EMEA

  • Digital Impact Awards

    Best Digital Rebrand

  • The Drum B2B

    Best Corporate or Brand Website

  • Symbol Creative Awards

    Best Rebrand

  • Transform Europe

    Best Brand Consolidation
    Best Visual Identity: Technology, Media and Telecommunications
    Best Visual Identity: Healthcare and Pharmaceutical
    Best Rebrand of a Digital Property
    Best Implementation of a Brand Development
    Project
Best Use of Typography
    Best Visual Identity: Professional Services
    Best Corporate Brand Evolution
    Best Rebrand of a Digital Property
    Best Visual Identity: Education