What is… brand identity?
Short read
How can we build visual engagement? How important is our tone of voice? What elements should we retain? How can we evolve our brand? How do our sub-brands and masterbrand fit together?
All of this, brand identity can help you with.
Visual identity
More than just a logo, brand visual identity is the cohesive style and imagery that creates an emotional response in viewers. Our award-winning creative team is adept at crafting distinctive, relevant brands that create immediate connection.
Verbal identity
Messaging and tone of voice are your brand’s personality and how it communicates. These shape how your audience perceives and connects with your business. We specialise in crafting authentic and persuasive messaging that resonates with your target audience and conveys your brand’s value proposition effectively.
Motion identity
Video and animation have the power to evoke emotions and tell stories in a captivating way. By incorporating these elements into your brand identity, we create engaging and shareable content that strengthens brand recall and fosters deeper connections with your audience.
Brand into digital
By optimising your brand’s digital touchpoints, we ensure a positive user experience that enhances brand loyalty, engagement and drives conversions.
Asset creation
Every brand needs a library of distinct assets to bring its narrative to life; from photography to illustration, animation to infographics.
We’ve done it before
Subdial
Growth Partner
Brand Identity
Frequently asked questions
We know agency terminology can sometimes feel like a different language. Which is why we’ve put together answers to some of the most common questions we get about brand identity. If we haven’t answered yours, simply get in touch.
What is brand identity, and why is it important for my business?
Brand identity encompasses the visual and verbal elements that define your brand’s personality, values and positioning. This means everything from your logo design to tone of voice, colour palette, user journeys through your website, digital assets and marketing collateral and much, much more.
Brand identity is crucial for your business because it helps differentiate you from competitors, creates brand recognition and builds emotional connections with your target audience.
What’s the difference between brand identity and brand positioning?
While brand identity and brand positioning may sound similar at first glance, there are significant differences between the two.
Brand identity is the tangible expression of a brand, including components such as logo, typography, colour palette, imagery, tone of voice and other design elements. Brand identity plays a crucial role in creating recognition, differentiation and emotional connections with the target audience.
Brand positioning, on the other hand, is the strategic process of defining how a brand occupies a distinct place in the minds of its target audience in relation to its competitors. It involves identifying and establishing the unique value proposition, key messaging and market positioning that set the brand apart from others. Brand positioning aims to position the brand as the best choice or solution for specific customer needs or desires, creating a competitive advantage.
What’s the difference between brand identity and brand image?
While brand identity refers to how a brand presents itself through visual and verbal elements and is carefully crafted to shape how the brand is perceived by its target audience, brand image is the perception or impression that exists in the minds of consumers and the general public. It is how people perceive, interpret and form opinions about a brand based on their interactions, experiences and exposure to the brand’s messages, products, services and overall reputation.
Brand image is shaped by various factors, including brand identity, customer experiences, marketing communications, word-of-mouth and public perception.
How long does it typically take to develop a brand identity?
The timeline for developing a brand identity varies depending on the complexity of the project and the specific requirements. It can range from a few weeks to a few months.
Why work with an agency for brand identity design?
By choosing an agency for brand identity design, you gain access to expertise, strategic thinking and fresh perspectives that can elevate your brand identity to new heights. With the right agency, you can save valuable time and resources while ensuring consistent branding across all channels. By forging a long-term agency partnership for ongoing support and evolution of your brand , you can future-proof your branding strategy and benefit from professionals who understand design nuances, consumer psychology and industry trends.
How do I know if Nalla is the right brand agency for my business?
Are you looking to inject creativity and freshness into your brand as you reposition, scale up or expand internationally? Are you tired of creatives with massive egos who never listen to your brief? Do you want to reboot your brand to make a real emotional impact on your audience? If your answer to any of these questions is yes, then Nalla can help.
Other insights by Alice
- From the studio Adobe MAX
- From the studio Thanks for having us NCC Redbridge!
- Article Three brands living by creativity
About Alice Saunders
Alice Saunders (she/her) is Creative Lead at Nalla. She’s been immersed in the creative industries since graduating in 2010 and has a particular passion for creating holistic brand systems that seamlessly translate into digital spaces and outputs.
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