A woman wearing a red patterned dress and a headset microphone is speaking on stage, gesturing with her hands, against a bright turquoise background. She has a conference badge round her neck.
A woman with straight, shoulder-length hair sits and looks to the left in a softly lit room. She wears a patterned jacket over a dark shirt. A blurred figure and a presentation screen are visible in the background.
A woman in a white coat sits at an outdoor table, working on a laptop with a can of Coke nearby. Other people are seated and walking in the background in a sunny, casual setting.
A woman with short blonde hair wearing a white collared shirt stands in front of a brick wall, smiling softly and looking slightly to the side.

Vicki Young

Founder and CCO

Vicki is sole owner and founder of Nalla, the award-winning brand agency.

Vicki Young is an established brand speaker, creative judge and founder of Nalla, the award-winning brand agency. With nearly two decades of experience shaping brands for global organisations, she is known for delivering insightful, engaging talks that challenge how businesses think about brand, growth and connection – particularly in the B2B space.

Vicki speaks with authority because she has lived the work. Her perspective is grounded in real commercial experience, but delivered with warmth, clarity and a distinctive point of view that resonates with senior leaders, marketers and founders alike.

A great presentation and a great one-to-one, Vicki. Thanks for your compliments, sage advice and vision. Really impressed.

Simon Gubbins
Robinson & Co

A career built on brand leadership

Vicki has worked with global brands and ambitious organisations since graduating from Kingston University in 2006 with First Class Honours, alongside two prestigious D&AD Creative Yellow Pencil Awards. She began her career at award-winning agency SomeOne and The Partners, working on high-profile brands including London 2012 Olympics, Eurostar and Heineken.

Following the sudden death of her father Allan in 2010, Vicki established Nalla in his honour. A decision that shaped not only the agency’s name (Allan spelt backwards), but its purpose-led approach to branding.

Since then, Nalla has helped global B2B businesses rebrand with intention, clarity and tangible impact. Clients range from ambitious scale-ups to FTSE 100 organisations across multiple sectors, including Informa, EY, Taylor & Francis, Waitrose, London & Partners, London Tech Week and Delta.

This depth of experience forms the foundation of Vicki’s speaking: practical, commercial and rooted in what actually works.

A distinctive voice in branding

Vicki is a firm believer that branding is not just about how things look, but how they make people feel — and how effectively they drive business growth. Her talks explore the intersection of strategy, creativity and human connection, blending commercial rigour with creative confidence.

She is a recognised thought leader in the branding space and co-author of the Amazon-published book B2B is Dead, which challenges outdated thinking in business-to-business marketing and brand building. Her insights have been featured in The Times, Creative Review and Transform Magazine, and she is regularly invited to share her perspective through interviews, panels and opinion pieces.

I had the pleasure of hearing Vicki speak at a conference in Portugal. As someone who values the power of building a strong brand, I was looking forward to her presentation, and it exceeded my expectations.

Vicki is an engaging and articulate speaker who combines deep expertise with confidence, personality and a touch of humour. I left the session with several new ideas – a true hallmark of a great presentation.

Paul Macbeth ACII
CEO, Macbeth

Award wins

 

  • Award wins

    Brand Impact Awards
    Business Excellence Awards
    CreativePool Awards
    D&AD
    Digital Impact Awards
    Transform Awards Europe

  • Judged at

    CreativePool
    Brand Impact
    Creative Review The Annual
    Symbol Creative Awards

Featured in

  • Publications

    Computer Weekly
    Creative Bloq
    Creative Review
    DBA
    Marketing Communication Live
    The Sunday Times
    Transform Magazine

  • Podcasts

    AgileDrop
    Convivio Agency Leaders Podcast
    Exploring Emotional Overdraft
    Project Future Podcast
    Streamly

  • Appearances

    Agency Growth Summit
    Ibiza Super Summit
    The Funnel Live
    Hedron Network

Key insights by Vicki

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Inherited a Brand? How to Evolve It Without Losing Equity

Stepped into a brand you didn't build? Here's how to find out what's actually working, prove the case for change, and roll it out without losing trust.
Article
Three chat bubbles on a peach background capture the vibe of generational shift branding: one says PLEASE LEAVE ME ALONE., another says SKIBIDI TOILET, and the third simply says TYPING....

How to talk to the next generation without losing everyone else

Evolve your brand for younger buyers without alienating the customers you already have.
Article
A robot with aerials sits at a table, holding a pen and writing on a sheet of paper, as if preparing notes for an internal brand launch, against a green background.

How to Write an RFP That Actually Gets You Bold Work

Learn how to write a clear RFP for agency support. A practical guide to briefing brand and marketing agencies for bold, effective work.
Article
A cartoon bear wearing patterned swimming trunks and three stacked swimming rings stands upright, looking to the side—ready for an internal brand launch adventure. The background is a solid light peach colour. B2B brand distinctiveness illustration

The Riskiest Thing Your Brand Can Do Is Play It Safe

Sameness feels safe, but it's the riskiest move in B2B branding. Discover why brand distinctiveness drives stronger margins, memory and AI discoverability.
Article
A simple illustration of a cartoon rat holding a megaphone, standing upright on two legs against a solid yellow background—perfect for capturing attention during B2B rebranding campaigns.

Your Rebrand Is Live. Did You Tell Your Team First?

A practical guide to internal and external brand launch, and why the order matters
Guide Resource
See more