The Off Brand Podcast: Why Consultancies Need to Get Creative (With Danny Fontaine, IBM)
THIS EPISODE IS ALSO AVAILABLE TO LISTEN TO VIA APPLE PODCASTS
Many consultancies tend to overlook the need for creative input on projects. Danny Fontaine, Creative Director at IBM, likes to take a slightly different approach. He explains how storytelling can add a punch to your pitch, the challenges of translating physical experiences into digital, and how taking a creative approach is always critical.