The Off Brand Podcast: How the Beano Went From a Print Icon to a Digital Guru (With Hayley Granston & Martin Ashplant, Beano Studios)
THIS EPISODE IS ALSO AVAILABLE TO LISTEN TO VIA APPLE PODCASTS
The Beano is a name that will resonate with many people across the UK and beyond. Launched in 1938, the Beano is the longest-running British children’s comic magazine, capturing the hearts and minds of young people generation after generation. We sat down with Hayley Granston, Commercial MD, and Martin Ashplant, Chief Digital Officer, to talk about the wildly successful digital transformation of the Beano. Hayley and Martin share their experiences and learnings from the transformation journey, and explain how their deep knowledge of Generation Alpha is spurring on new opportunities for the business.