Services
Digital transformation without considering brand experience is like a butty without bacon.
The rise of technology has disrupted age old industries while giving rise to completely new ones. It has upended the way brands are built and amplified the need for great customer experiences. We ensure you stay relevant to your audience in this ever-shifting landscape.
A brand strategy is a plan to get you to where you want to be. We conduct marketplace reviews, competitor audits and customer research to identify what your customers need visually and verbally to connect with them. This informs how we define your brand’s purpose, business goals, aspirational targets and values to align your business and employees.
We create brands that are recognisable and memorable.
We do this by crafting ownable identities, names, animations, videos or tones of voice that can be applied coherently
across a full spectrum of applications including digital,
print, social and experiential.
Whenever we create brands, we always consider how
they can come to life in digital experiences. We question
how a brand moves, how you interact with it, and how it
sounds. Our digital expertise combines excellent design
with user-experience to create on-brand websites,
digital products or platforms.
We first try to understand your challenges, problems and customers. Research is conducted and insights into the problem are gathered. We use techniques such as immersion workshops or become a customer or employee for a day.
This phase makes sense of all the research and establishes the areas to focus on. This is clearly defined in a set of measures and design objectives. The goal here is to develop an agreed and creative brief that frames the fundamental design challenges.
What does success look like?
A stage where solutions and concepts are created, prototyped, tested and iterated. This is a collaborative process that helps us to improve and refine ideas. We use the agreed measures of success established in the Define stage to judge our ideas.
The final phase is to deliver solutions. This could be a brand strategy, visual identity, campaign, digital product or internal engagement. The client relationship often does not end there. We take time to retrospectively analyse the success of the project to find valuable learnings to help businesses continue to grow.