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Growing the UK economy through digital innovation

Digital Catapult is the UK’s leading advanced digital technology innovation centre.

They run government-funded initiatives and mentorship programmes that aim to drive the early adoption of digital technologies to make UK businesses more competitive to grow the UK economy.

Objectives
  • Build and establish Digital Catapult as the number one place for digital start-ups and scale-ups
  • Increase applications through programme websites
Solution
  • Collaborative working relationship on all programmes and events
  • Provide support and guidance for Digital Catapult’s internal design team
  • Inject creativity and innovation to increase awareness
Results
  • Supported and advised on over 40 projects in 2019
  • Increased uptake and visibility of initiatives and programmes
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Accelerating beyond our remit

Our relationship with Digital Catapult began back in 2015 when we were briefed on a single printed creds pack and has evolved into a collaborative partnership spanning brand architecture projects and programme brand identities, right through to websites, interiors and event collateral development.

Context

Digital Catapult is part of a wider Catapult group of centres set up by the government to transform the UK’s capability for innovation. Digital Catapult specialises in promoting and supporting three areas of advanced digital technology; Future Networks, Artificial Intelligence and Immersive across the creative and manufacturing industries. In each of these technology areas, Digital Catapult provides facilities, supports research, connects corporations and runs innovation programmes.

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Programme brand identities

We worked with the marketing team to create individual programme identities that reflected each programme’s offering and would work hard to drive applications. Each identity needed to feel relevant to the specific audience group and, in some cases, work with external programme partners such as Arts Council England.

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Augmentor – programme identity and microsite
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Machine Intelligence Garage – programme identity, microsite and collateral

With each identity, we provided the full suite of brand assets, guidance and event collateral, as well as leading on microsite design and build. The success of the first identity creation, Augmentor, has led to successive programme identity projects.

We work closely with the Marketing team to bring the brand identity through into the London Centre; from reception and meeting rooms through to branding their Immersive and Future Networks Labs.

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Exhibition graphics for CreativeXR
Brand consultancy

Over the past five years, we have built a trusted relationship with the team at Digital Catapult becoming their key brand partner. Our remit is wide-ranging, from user experience workshops and partnership endorsement guidance through to brand review sessions helping to define the future work to be done on the Digital Catapult and programme brands.

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Client workshop
Client testimonial

CreativeXR kick-started at rapid pace. Since launching the website and branding with Nalla just 3 weeks ago, we have had over 650 applications of interest.

We completed a tour of 6 cities across the UK; over 500 people attended, with many compliments to the look and feel of the brand… I am so glad to have an image that appropriately represents the energy, innovation and vision felt by the immersive industry today.

Emily Savage

Immersive and Creative Partnerships Lead
DESIGN DIRECTOR
Jonny Davidson
DESIGN TEAM
Alice Saunders
Kirsty Tavendale
Dani Biancardi
ACCOUNT DIRECTOR
Bethan Thomas