Our relationship with Digital Catapult began back in 2015 when we were briefed on a single printed creds pack and has evolved into a collaborative partnership spanning brand architecture projects and programme brand identities, right through to websites, interiors and event collateral development.
Digital Catapult is part of a wider Catapult group of centres set up by the government to transform the UK’s capability for innovation. Digital Catapult specialises in promoting and supporting three areas of advanced digital technology; Future Networks, Artificial Intelligence and Immersive across the creative and manufacturing industries. In each of these technology areas, Digital Catapult provides facilities, supports research, connects corporations and runs innovation programmes.
We worked with the marketing team to create individual programme identities that reflected each programme’s offering and would work hard to drive applications. Each identity needed to feel relevant to the specific audience group and, in some cases, work with external programme partners such as Arts Council England.
With each identity, we provided the full suite of brand assets, guidance and event collateral, as well as leading on microsite design and build. The success of the first identity creation, Augmentor, has led to successive programme identity projects.
The Digital Catapult Centre in London receives over 20,000 visitors every year. From meetings and events through to the use of their innovative facilities, the Digital Catapult Centres are hubs for innovation and advanced digital technologies. The interior spaces need to reflect this status as soon as visitors enter the space.
We work closely with the Marketing team to bring the brand identity through into the London Centre; from reception and meeting rooms through to branding their Immersive and Future Networks Labs.
Over the past five years, we have built a trusted relationship with the team at Digital Catapult becoming their key brand partner. Our remit is wide-ranging, from user experience workshops and partnership endorsement guidance through to brand review sessions helping to define the future work to be done on the Digital Catapult and programme brands.