Services

Digital transformation without considering brand experience is like a butty without bacon.

Services

Digital transformation without considering brand experience is like a butty without bacon.

Rebooting IT services

Macnamara ICT is a London-based IT and telecoms support group, which chooses to focus on people rather than tech.

 

Objectives

  • To reflect a brand identity of honesty, simplicity and humanity.
  • To align their vision for the business with their brand identity.
  • To create a brand which truly communicates them as a company and highlights their focus on people.

 

Solution

  • Stripped everything back, keeping the style simple and straightforward.
  • Created a brand identity that represents their unique approach – friendly, honest and approachable.
  • The design reinforces their positioning as a constant reassuring presence, with a supportive and distinctly human touch.

Macnamara focus on people rather than tech. They’re committed to being straight talking and transparent – preferring to empower their clients by making their working lives easier. They don’t want to baffle clients with jargon. Their vision is to humanise IT for the masses.

Macnamara has introduced practices that stand out from the crowd. They openly share free insights and information with their clients to enable them to feel more in control of their own IT systems. They take the time to monitor their clients’ IT usage and base recommendations on their individual needs, eliminating the need for over-complicated proposals. They also monitor their clients’ systems remotely so are able to spot any rising problems before they become an issue. Their brand identity needed to communicate their differences – reflecting their honest, simplistic and expert proposition.

Macnamara came to Nalla seeking to align their vision for the business with their brand identity. Wanting to reflect their positioning better, they asked us to create a brand which truly communicates them as a company and highlights their focus on people.

PEOPLE-FOCUSED
Not tech-focused
Before
After
Strategy

With their focus being on the people rather than the tech, we’ve brought the human element to life through the design of their brand. Just as Macnamara does with IT and tech, we stripped everything back, keeping the style simple and straightforward. We created a brand identity that represents their unique approach – friendly, honest and approachable – making IT and tech support feel more human and accessible. The design reinforces their positioning as a constant reassuring presence, with a supportive and distinctly human touch.

Macnamara has such a unique proposition within the IT world that it was vital for us to ensure they didn’t just look like ‘any other IT company’. We wanted their clients to see them as a company that is a true partner, and a support, who’ll be honest and professional.

Kirsty Tavendale

Designer, Nalla

We aim to improve people’s working lives by making IT positively enjoyable to use. We want our clients to see us as approachable, and human so that they’ll turn to us without a moment’s hesitation when our help is needed.

Our new brand design has helped transform us from a tech-first, to a people-first business. It’s the perfect representation of us.

Ciaran Kenny

Managing Director, Macnamara

DESIGN TEAM
Kirsty Tavendale
Tina Touli