Construction Innovation Hub is a government backed initiative which is transforming and future proofing the UK’s built environment industries, to deliver long-term environmental, economic and social benefits, for current and future generations.
Class Of Your Own, is a UK social business and education consultancy, inspiring young people to discover roles in architecture, engineering and construction – through its Design Engineer Construct® accredited learning programme.
The two parties recently joined together to develop a campaign to support the construction industry to attract the brightest and best upcoming talent, supported by CITB (the Industry Training Board for the construction industry) and signposting to their ‘Go Construct’ website, which provides resources for anyone looking for a career in the construction and built environment sector.
We were enlisted to create a promotional video and supporting communications campaign to highlight the opportunities of careers in construction to a wide audience comprising parents, teachers, students – and also the construction industry itself.
The video is designed to help change perceptions of jobs in the industry, to support the industry-wide effort to re-frame public perception from ‘men in hard hats’ to the exciting industry and world-leading innovative sector that it is.