Rooted in history, ready for the future

Challenge

Chigwell School, founded in 1629, sits in close proximity to two of its main competitors, but was struggling to keep its place as a first choice for parents and pupils in the area. They thought it was academically strong, but not innovative or future-facing enough.

 

Objective

To address these misconceptions, the school needed to tell their true story through an evolved brand positioning, visual identity and website design that showcases their innovative approach yet remains connected to their much-loved history. Why? To appeal to a wide range of audiences to drive admissions and website engagement, and to ultimately re-establish Chigwell School as the number one independent choice in the area.

 

Solution

Regular stakeholder engagement sessions with staff, governors, parents and pupils ensured a sensitive rebrand – one that feels like it truly belongs to them. The brand positioning finds contemporary inspiration in Chigwell School’s founding motto: ‘Find a way or make a way’. The new vision, mission and values bring this to life in the present day – a welcoming community that champions problem-solving and values happiness as much as academic achievements.

Inspired by the Chapel that sits at the heart of school life, the core of the new visual identity system lies in the use of illustrative graphic line art to represent stained-glass window leading. The notion of this supportive structure aligns to the new positioning – a distinctive look and feel that weaves through all touchpoints.

 

Results

Against the context of a challenging climate for the Independent Education sector due to Covid-19, Chigwell School bucked the trend and the calibre of prospective new students is hugely positive:

  • +5% growth in year-on-year registrations
  • +9% rise in acceptances from top quartile of entrance exam results
  • +19% increase in website unique page views
  • +21% upturn in web sessions
  • Tops Google search rankings within one year

The team at Nalla have been absolutely amazing. The video is stunning (I can’t stop watching it), all of the artwork is such high quality and the account management from Bethan has been second to none. We’ve had excellent feedback from staff and families.

Jayne Burton

Director of Marketing and Admissions, Chigwell School

Illustration examples
Detail
Parents’ association, Friends of Chigwell (FoC), poster examples

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