Insights, opinions and news from the studio

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Large white 2026 numbers repeat in a pattern on a dark background, with one central 2026 highlighted in bright green.

Why 2026 will reward brands that put people before process

A Nalla annual trends report for 2026
Article
A repeating pattern of the words Brand and Equity in bold, black text on a light background. The words alternate and overlap in a staggered layout, visually reflecting how you can rebrand without losing brand equity.

Inherited a Brand? How to Evolve It Without Losing Equity

Stepped into a brand you didn't build? Here's how to find out what's actually working, prove the case for change, and roll it out without losing trust.
Article
Three chat bubbles on a peach background capture the vibe of generational shift branding: one says PLEASE LEAVE ME ALONE., another says SKIBIDI TOILET, and the third simply says TYPING....

How to talk to the next generation without losing everyone else

Evolve your brand for younger buyers without alienating the customers you already have.
Article
A robot with aerials sits at a table, holding a pen and writing on a sheet of paper, as if preparing notes for an internal brand launch, against a green background.

How to Write an RFP That Actually Gets You Bold Work

Learn how to write a clear RFP for agency support. A practical guide to briefing brand and marketing agencies for bold, effective work.
Article
A cartoon bear wearing patterned swimming trunks and three stacked swimming rings stands upright, looking to the side—ready for an internal brand launch adventure. The background is a solid light peach colour. B2B brand distinctiveness illustration

The Riskiest Thing Your Brand Can Do Is Play It Safe

Sameness feels safe, but it's the riskiest move in B2B branding. Discover why brand distinctiveness drives stronger margins, memory and AI discoverability.
Article
A simple illustration of a cartoon rat holding a megaphone, standing upright on two legs against a solid yellow background—perfect for capturing attention during B2B rebranding campaigns.

Your Rebrand Is Live. Did You Tell Your Team First?

A practical guide to internal and external brand launch, and why the order matters
Guide Resource
A simple line drawing of a chicken confidently walking past a sign with a diagonal line, which typically indicates prohibition, on a purple background.

When your brand becomes a liability: 10 signals most leaders miss

Is your brand still solving the problems you had ten years ago while the business moves on?
Guide Resource
A line drawing of four figures walking in single file: a bird, two bears in suits, and a person in cowboy attire leading the group, all raising one hand as they walk.

Why Brand Distinctiveness Is Your Competitive Advantage

Why investing in brand distinctiveness is one of the most strategic decisions a leadership team can make.
Article
A simple illustration of a person with dark hair in a bun, wearing a light shirt and dark trousers, walking whilst reading guidelines against a solid yellow background.

Six Months After Your Rebrand: Why the Brand Starts to Drift (And What to Do About It)

Most rebrands start to drift around the six-month mark. Because the project had an owner and the brand, after launch, didn't. Learn how to correct this before it gets out of control.
Guide
A simple illustration of a person surrounded by three orbit-like rings with small dots, set against an orange background.

The L&D brand strategy shift that’s driving growth in 2026

How L&D brands can differentiate in 2026 by shifting from content delivery to transformation outcomes
Article
The word fragmented is displayed in large, light purple letters scattered and jumbled across a dark background, with each letter unevenly positioned to emphasise a sense of disarray—symbolising the need for a cohesive brand strategy.

What’s Your Brand Architecture Really Costing You?

Learn how misaligned brand architecture quietly undermines growth, and what to do about it.
Article
A person stands thoughtfully next to a mouse wearing several medals around its neck, with two trophies on the ground in front of them, all on a green background—capturing the essence of brand identity and achievement.

Should You Choose the Award-Winning Agency or the One That Can Show You Results?

Creative ambition or commercial results — is it really an either/or decision? Here's the truth.
Article
A man in sunglasses talks with Vicki Young in a white lab coat outdoors, green trees and sunlight behind them. Both appear to be smiling and engaged in conversation about a company’s recent rebrand done by Nalla

Why Your Business Is Growing, But Your Brand Is Getting Weaker

When a business grows faster than its brand, clarity suffers and so do sales. Here's how to spot the signs and what to do about it.
Article

Top 100 most influential people

We're proud to share that Vicki Young, our Founder, has made the Symbol Awards top 100 most influential people in the creative business, globally! The list is built from 2,500+ nominations across 80+ countries, She's named alongside creative leaders from Netflix, Adobe, McCann and Ogilvy.
From the studio
Abstract illustration of seven large outlined eye shapes stacked to form a pyramid, with a flag on top. The eyes are black on a pale peach background, giving a surreal and artistic appearance.

How a Professional Services Firm Can Regain Relevance

Is your brand speaking to entirely the wrong people? For B2B brands, it’s surprisingly common, and often it only becomes clear when you look at what you have actually achieved.
Article
A person and a mouse, both wearing party hats and star-patterned pyjamas, stand together at a party. The mouse holds a black balloon; there are banners hanging in the background. The image uses a purple colour scheme.

How to avoid sounding like every other company in your industry

Playing it safe feels professional and might feel right for your B2B market - it's what you do when you want to be taken seriously, but there's a problem with looking inward at your sector...
Article
Two large megaphones with faces—one smiling, one frowning—are surrounded by small stick-figure people on a bright yellow background.

Is your brand talking to people or at them?

There's a reason so much B2B communication falls flat. Somewhere along the line, B2B brands forgot how to sound like humans having conversations.
Article
Three social media posts on a black background show: a quotation by Vittoria, a black-and-white photo of a smiling man labelled James, and text with blue handwriting: Gozney: a pizza oven saved my life.

Why brand coherency matters more than consistency

As communication channels diversify, strict brand consistency can limit creativity and dilute impact. Coherency offers a smarter, more adaptable way to stay recognisable while staying relevant.
Article
A hand-drawn illustration of a person holding a document, viewed through the frame of a digital tablet screen. The background is light purple, and the drawing uses simple, dark lines.

Should AI Design Your Website?

Alex Smiths take on - Should I hire a designer to bespoke design his new website
News