M&As

Is brand the critical driver of M&A success?

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Vicki Young

Founder and CCO
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In today’s fast-moving market, the success of M&A brand integration comes down to one thing: human connection.

 

From our research work in the M&A space, we’re seeing some interesting data:

  • Brands that prioritise human connection achieve up to 2.5x higher consideration rates.
  • Two-thirds of customers walk away during ownership transitions.
  • Nearly half of employees leave within a year of a merger.

 

And yet, many organisations still get it wrong.

 

M&A brand integration isn’t about simply combining two logos. It’s about strategy, connection, and action.

 

Our report reveals the key trends shaping M&A today, and why building a strong brand not only protects value during a merger but also enhances business value if you’re looking to be acquired.

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Other insights by Vicki
About Vicki Young

Vicki Young (she/her) is Founder and CCO of Nalla. After working for two of the most respected creative agencies within the industry, she set up Nalla as a tribute to her late father, Allan.

A thought-leader in the branding space, Vicki’s insights are regularly featured in publications such as The Times, Creative Review and Transform Magazine.

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