Nalla’s 2019 Lookahead
2018 was fun, but now 2019 is here. We’re feeling flippin’ fantastic. So, let’s take you through some of 2018’s best bits and what we can see on the horizon for 2019…
Our proudest piece of Nalla work
We’re incredibly proud to be working with Natia to help support people affected by cancer. It’s a field that we are passionate about as a team and the use of technology and mental wellbeing therapies really resonated with us. We are currently helping Natia with their app design and video content for users of the app. Look out for them next month!
What we’re most excited about in 2019
2019 brings new (and not so new) faces to team Nalla. We already have a new superstar joining our client services team at the end of January, and Vicki, our CEO, is back in the studio following the birth of her baby girl. We’re excited to see who else walks through the studio doors.
2019 will bring topical articles, team opinions, informative talks and podcast appearances from team Nalla. We’re really proud to be an independent agency, and feel our voice is more important than ever.
Experimenting with technology and design
The use of technology is more accessible than ever. With new tech comes new approaches, ideas and applications for designers to explore. Woohoo! There were whispers of more experimental identities (think SquareSpace’s kinetic type rebrand) as 2018 came to a close – get ready to see more this year.
Our predictions for Design in 2019
2018 was the year of blanding logos especially in the fashion industry (YSL, Burberry, Balmain and Balenciaga all adopted similar sans-serif, uppercase logos). We foresee 2019 will move away from this trend to more crafted and stylised logos and branding.
Similarly, we see maximalism gaining traction with brands as they try to differentiate from the minimal design that has become the norm for many tech startups. Podcasts are no new phenomenon, but they’re now a £7.3billion industry in China (before advertising revenue). But we question how can the podcast become more than a podcast and extend its reach out of the iTunes Store? How can you build a business and a brand from a conversation recorded in a bedroom?
Other questions we may see answers to in 2019 are what does the new ‘healthy’ trend look like? The market is already over-saturated with health-conscious products. How will brands deliver the social change that customers are demanding? We look forward to finding out.
Most inspiring creative individual/leader to watch
Martin Lewis – MoneySavingExpert.com
We are a company who helps people, and this story really inspired us.
MoneySavingExpert.com founder Martin Lewis has paid, out of his own pocket, for all state-funded secondary schools in England to receive 100 free textbooks on financial education. His aim is to help teachers give their students the crucial help and advice on money that they will need as they move into being financially independent adults.
As much as it saddens us that an individual felt the need to finance something like this independently, this gesture is an incredible gift to the next generation of Brits and we’d like to see more CEOs and business experts contributing this sort of proactive help where they see a demand. We applaud Martin Lewis; he sets an amazing example for others out there with the power and resources to give something back to the next generation.
Our 2019 brand to watch
Smith & Sinclair
This amazing and out-of-the-box brand is making drinking into something out of Alice in Wonderland, without the molecular cocktail bar price tag. We are all in love with their (100% vegan) cocktail pastilles. Last year alone they pioneered a whole array of amazing products to enhance your drinking experience, from flavoured effervescent tablets (think posh Berocca for your champagne) to edible candles!
We love watching what they come up with and their brand is always on point too. Keep an eye on them for great items to impress any dinner guests as well as truly innovative thinking.
Our favourite brand project so far
Over the past year, with the advancements of technology, we have seen a rise in the number of products that are based around VR and AI and as such traditional branding has had to adapt in a world where a visual presence is not necessarily needed.
For example, a recent collaboration by studios Cult Ldn, MassiveMusic and health charity Mind, saw the creation of Mindscape, a voice-activated service that gives help and advice to people suffering with mental health issues.
The main interaction with this brand will be through conversation, making the need for traditional branded elements, such as logo, colour palette, typography etc.. potentially obsolete. Any designer worth their salt will know that a brand is so much more than just a logo and with the backing of strong brand purpose, designing for these new products and services will certainly be a new, but no less, exciting challenge.
Our favourite local restaurant
Lunchtime bite: Butchies
Fried chicken in all its glory. Delightfully crispy on the outside, tender and juicy on the inside. The only place for fried chicken in Shoreditch. A favourite in the studio due to the pure size of the portions. If you’re feeling brave, go for the Buffalo Tower (two pieces of fried buttermilk organic chicken) Warning: you may need to take the afternoon off to sleep it off.
Dinnertime indulgence: Pachamama East
Recently opened as a sister restaurant to the original in Marylebone. A cosy Shoreditch vibe with excellent cocktails. It brings all the best mainstays of Peruvian cuisine with an Asian infusion. Try the chilli noodles with cured egg. The yuzu ice cream and crumble is an amazing way to end the experience. We had our Christmas party there in 2018 and everyone thoroughly enjoyed it.
Our favourite upcoming event
Galleries are our safe place. Which is why you can probably spy at least one Nalla-dweller checking out the many exhibitions in London over weekends. 2019 will be no different. We’ve managed (somehow) to whittle down our top four ‘must-see’ exhibitions of 2019. See ya there…
Christian Dior, V&A
2 February 2019 – 14 July 2019
Christian Dior: Designer of Dreams will be at the V&A from February. We were big fans of the Alexander McQueen: Savage Beauty exhibition that graced the V&A back in 2015, so can’t wait to see what Dior has to offer.
Jeff Koons, Ashmolean Museum
7 February 2019 – 9 June 2019
Koons is often described as being one of the most famous, significant, controversial and expensive artists in the world. We are thrilled to hear he’s back on UK soil, and although this particular exhibition will mean a trip out of London, it’ll totally be worth it.
Olafur Eliasson, Tate Modern
11 July 2019 – 5 January 2020
Danish-Icelandic contemporary and cultural artist Olafur Eliasson is returning to the Tate Modern in July. This will be the most comprehensive collection of his work to-date. Check it out.
Bridget Riley, Hayward Gallery
23 October 2019 – 26 January 2020
I have an emotional attachment to Bridget Riley, so her exhibition at the Hayward Gallery (her first major one in the UK for 16 years) is a must-see. This particular exhibition charts pivotal moments throughout Bridget’s career – from the early years of monochrome through to her more recent large-scale wall paintings – as well as new works made specially for this event.
Our favourite local pub
The Barley Mow
The ever-faithful Barley Mow is our go to pub. It’s the perfect spot to deep-dive into the real issues of the day; such as the inexplicable draw of Fat Man Scoop and why does it feel like a Takeshi’s Castle challenge walking down Charlotte Road at lunch time? A no frills experience but don’t let that distract from the lively atmosphere and stellar range of drinks. And a word of advice: you’ll never have just one drink here!
If we are feeling a bit fancy, the Merchants Tavern is our first stop. Perched at the bar on towering stool complete with a little napkin catching the condensation off a nice cold G&T is a sure-fire way to get you sitting up a little straighter!