From the Studio

From the studio; sustainability

Short Reads

Welcome to our ‘from the studio’ series – a selection of small insights on certain topics we as a studio find intriguing, exciting and relevant to the work we do.

This collection focuses on sustainability within the creative industry; what new innovations are happening, what we can do better as designers and marketeers and how we can all look after our people and planet.

 

 


 

Building sustainability into your brand strategy is beneficial for your business

Improving your brand’s sustainability efforts isn’t just the right thing to do for the planet, but research actually shows it has a positive impact on the overall health of your business too – Boston Consulting Group highlight that companies who prioritise sustainability outperform their peers financially, and Accenture found that they have increased customer loyalty.

Audiences are becoming more and more conscious of the impact their choices have on the environment. And, clearly, as a result, successful brands are increasingly becoming those brands that are truly sustainable.

 

 


 

 

The EK is OK

What does an electric car made to navigate the curving roads of residential project along the coast of Mexico’s Yucatán Peninsula look like? Tulum-based design studio Roth Architecture have the answer.

The EK, which means ‘star’ in the Mayan language, fits three people and reaches speeds up to 22 miles per hour. Not suitable for UK motorways. But 100% beautiful.

 

 


 

 

Green marketing 101

Today’s consumers require companies and green initiatives to be more strategic and transparent than they have been in previous years.

Your audience won’t buy (literally and metaphorically) your ethically-better, environmentally-friendly claims unless they’re genuine, measurable and realistic.

Luckily the folks over at Mailchimp have created this handy guide on how to do green marketing the right way.

 

 


 

 

Sustainable web design

Did you know that the internet currently produces approximately 3.7% of global carbon emissions? And by 2025, communications tech will emit more carbon than any country except China, India, and the U.S.

So, what can we do about it?

Enter this handy little site which aims to promote how we can design digital services that put people and planet first. Sustainable Web Design providing useful guidelines and resources to help designers make better choices when it comes to creating clean and efficient digital products.

It also has a some neat accessibility controls to ensure it’s inclusive for all.

 

 


 

 

Website carbon calculator

This free tool allows you to check the carbon consumption of your website.

 

 


 

 

Collaborating with…mealworms?!

A really interesting read from Dezeen on ‘bio collaboration’ and how these polystyrene-eating mealworms help to determine the shape of furniture.

We’re getting major eerily cool, sustainable vibes!