How we can help your business
Here are three common challenges we help businesses solve
Services
Strategy
- Competitor analysis
- Customer research
- Customer drivers definition
- Brand workshops
- Brand architecture
- Brand positioning
- Brand purpose
- Mission & vision statements
- Brand values
- Internal engagement planning
Branding
We create brands that are recognisable and memorable. We do this by crafting ownable identities, names, animations, videos or tones of voice that can be applied coherently across a full spectrum of applications including digital, print, social and experiential.
- Visual identity
- Naming
- Tone of voice
- Video/motion
- Animation
- Art direction
- Photography
- POS
- Experiential design
- Social media campaign collateral
Digital
Whenever we create brands, we always consider how they can come to life in digital experiences. We question how a brand moves, how you interact with it, and how it sounds. Our digital expertise combines excellent design with user-experience to create on-brand websites, digital products or platforms.
- Website design
- Mobile site design
- Prototyping
- UI/UX
- Digital brand asset UI kit
- App design
- Digital styleguides
- Digital products and platforms
Process
We tailor our approach to the specific needs of our clients but our working methods are deeply grounded in design thinking. This four-step process demonstrates our typical approach to a project.
Discover
We first try to understand your challenges, problems and customers. Research is conducted and insights into the problem are gathered. We use techniques such as immersion workshops or become a customer or employee for a day.
Define
This stage makes sense of all the research and establishes the areas to focus on. How do you differentiate yourself from the competition? What will enable you to connect with customers? What does success look like? This is clearly defined in a set of measures and design objectives. The goal here is to develop an agreed creative brief that frames the fundamental design challenges.
Develop
A stage where solutions and concepts are created, prototyped, tested and iterated.
This is a collaborative process that helps us to improve and refine ideas. We use the agreed measures of success established in the Define stage to judge our ideas.
Deliver
The final stage is to deliver solutions. This could be a brand strategy, visual identity, campaign, digital product or internal engagement.
The client relationship often does not end there. We take time to retrospectively analyse the success of the project to find valuable learnings to help businesses continue to grow.