How we can help your business

Here are three common challenges we help businesses solve

services

Services

Strategy

A brand strategy is a plan to get you to where you want to be. We conduct marketplace reviews, competitor audits and customer research to identify what your customers need visually and verbally to connect with them. This informs how we define your brand’s purpose, business goals, aspirational targets and values to align your business and employees.

  • Competitor analysis
  • Customer research
  • Customer drivers definition
  • Brand workshops
  • Brand architecture
  • Brand positioning
  • Brand purpose
  • Mission & vision statements
  • Brand values
  • Internal engagement planning

Branding

We create brands that are recognisable and memorable. We do this by crafting ownable identities, names, animations, videos or tones of voice that can be applied coherently across a full spectrum of applications including digital, print, social and experiential.

  • Visual identity
  • Naming
  • Tone of voice
  • Video/motion
  • Animation
  • Art direction
  • Photography
  • Print and packaging design
  • POS
  • Experiential design
  • Social media campaign collateral

Digital

Whenever we create brands, we always consider how they can come to life in digital experiences. We question how a brand moves, how you interact with it, and how it sounds. Our digital expertise combines excellent design with user-experience to create on-brand websites, digital products or platforms.

  • Website design
  • Mobile site design
  • Prototyping
  • UI/UX
  • Digital brand asset UI kit
  • App design
  • Digital styleguides
  • Digital products and platforms
process

Process

 

We tailor our approach to the specific needs of our clients but our working methods are deeply grounded in design thinking. This four-step process demonstrates our typical approach to a project.

 

Image Example

Discover

We first try to understand your challenges, problems and customers. Research is conducted and insights into the problem are gathered. We use techniques such as immersion workshops or become a customer or employee for a day.

Image Placeholder

Define

This stage makes sense of all the research and establishes the areas to focus on. How do you differentiate yourself from the competition? What will enable you to connect with customers? What does success look like? This is clearly defined in a set of measures and design objectives. The goal here is to develop an agreed creative brief that frames the fundamental design challenges.

Image Example-2

Develop

A stage where solutions and concepts are created, prototyped, tested and iterated.

This is a collaborative process that helps us to improve and refine ideas. We use the agreed measures of success established in the Define stage to judge our ideas.

ETF_Montage_2

Deliver

The final stage is to deliver solutions. This could be a brand strategy, visual identity, campaign, digital product or internal engagement.

The client relationship often does not end there. We take time to retrospectively analyse the success of the project to find valuable learnings to help businesses continue to grow.