Brand Identity Agency – London
Identities that make people stop and remember
A great brand identity does more than look the part. It creates instant recognition, builds emotional connection and gives your audience a reason to choose you – every time. Nalla provides brand identity services for B2B businesses, from full rebrands to brand refreshes that evolve what you already have.
Why Nalla
How our approach differs
Most agencies start with a mood board. We start with people understanding your audience and what moves them to act. That insight shapes every creative decision that follows.
We also design identity as a complete system. Visual and verbal, static and motion, print and digital. This ensures all are pulling in the same direction, so your brand feels unmistakably yours at every touchpoint.
+20
B2B
The foundation every brand is built on
What is brand identity?
Brand identity is everything your audience sees, reads, hears and feels when they encounter your business – visual language, tone of voice, motion and digital experience, all working together to create an impression that sticks.
Done well, it builds trust before a meeting is booked and communicates your values before a word is spoken.
Read our full guide to learn more about brand identity vs brand image.
Visual identity
The cohesive design system that makes your brand immediately recognisable. This is normally logo, colour, typography, imagery and graphic language working together with purpose and precision.
Verbal identity
Your brand’s voice, tone and messaging framework. How you write, what you say, and the personality that comes through in every piece of communication.
Motion identity
How your brand moves. Animation, video and motion principles that bring your identity to life in digital environments, making it more memorable and more human.
Digital expression
How your identity performs across digital touchpoints e.g. web, social, product UI and beyond
Brand guidelines
The guide that protects everything you’ve built. Guidelines that empower your team to apply the identity consistently across every channel.
Asset creation
A library of creative assets that bring your brand narrative to life, e.g. photography direction, illustration, iconography, templates.
Our fresh brand is helping us to tell the Growth Partner story in a new and powerful way. It truly reflects the depth of the work we do and the relationships we build.
Growth Partner
Our B2P methodology
Identity built from business insights
Many agencies start with aesthetics. We start with people.
Our B2P (Business to People) methodology ensures every identity we create is grounded in a real understanding of your audience – their motivations, expectations and the emotional triggers that move them. The result is a visual brand that doesn’t just look good; it works hard.
Strategic foundation
We never pick up a pencil before the strategy and business objectives are clear. We can work with what you provide or we can support you with research and strategy too. Your brand identity will be shaped by your positioning, your audience insight and your competitive landscape.
Creative development
Our award-winning creative team explores the full range of possibilities – visual direction, verbal personality, motion principles and digital behaviour. We work with you to align on the direction that best expresses who you are and connects with who you’re for.
Design system & training
A great identity is only valuable if your team can use it confidently. We build flexible, scalable brand systems with clear guidelines and training, alongside providing a comprehensive asset library.
CHALLENGES WE SOLVE
Is your brand identity working as hard as your business?
These challenges come up again and again in our client conversations.
Here are four we solve often.
BRAND FIT
Outgrown your own business
STANDING OUT
Nobody can tell you apart
M&A
Conflicting brand assets
EXPANSION
An identity that travels
What's included
Our brand identity services
Visual identity design
From logo to full design system, we create visual identities that are distinctive, ownable and built to last. Every element —logo, colour, typography, imagery—is designed as part of a coherent whole, not a collection of individual parts.
Verbal identity & tone of voice
We give your brand a voice as distinctive as its look. Messaging frameworks, tone-of-voice guidelines, naming, and copywriting that help your team communicate with consistency, personality, and impact across every channel.
Motion & animation
Today, brands need to live and breathe in motion. We develop motion principles and animation guidelines that bring your identity to life in digital environments — from social content to product interfaces.
Brand into digital
We translate your identity into digital experiences that drive engagement. From web design direction and UI systems to social templates and email design, we ensure your brand shows up consistently and compellingly across every digital touchpoint.
Brand guidelines & systems
Comprehensive, practical brand guidelines and training that your team will actually use. We build brand systems that empower people so your brand stays strong as your team grows and your channels multiply.
Asset creation & creative support
From photography, art direction, and illustration to iconography and template creation, we build the creative asset library your brand needs to tell its story consistently across every format, platform and application.
Businesses that have partnered with us
We partner with scale-ups and global B2B leaders to reposition their businesses, helping them grow, innovate digitally, and expand internationally – all with people at the centre.
BRE
Digital Catapult
Delta
EY
Fan Expo
Growth Partner
Grow London
Greene King
Gabriele
IMUK
Informa
Kaleido
London & Partners
London Tech Week
Lloyds Maritime Academy
Natia
Setfords
Streamly
Subdial
Taylor & Francis
Money & Pensions Service
MoneyHelper
Macnamara
Milk VFX
MTC
Vicentra
Waitrose
Brand identity in action
Growth Partner
Growth Partner stood out in the investment world for their people-first approach but their brand didn’t reflect their difference.
We repositioned the business with a clear strategy rooted in the newly set “beyond investment” ethos, crafting a personable identity that champions real relationships and entrepreneurial journeys.
The result is a confident, people-first brand that captures their role as mentors, partners and catalysts for growth.
Nalla helped us articulate what made us different – and made sure our brand actually looked and sounded like us. The difference has been transformative.
Growth Partner
Recent articles on brand identity
Does creating a strong visual identity matter?
From idea to identity: inside a B2P brand transformation
How to translate a brand identity into a digital experience
Brand identity or brand image: The truth behind the difference
How we can help
Learn more about our B2P approach
Let’s talk about your brand identity
Discover how our Business to People approach can unlock new relevance, resonance and results for your B2B brand. Reach out to book a session with Vicki, our founder.
FAQ
Everything you need to know about brand identity
We know agency terminology can feel like a different language. Below are the questions we’re asked most often about brand identity – honestly answered. If yours isn’t here, we’d love to hear from you.
Do we need a full rebrand or just a refresh?
It depends on whether the problem is how you look or who you are. If your strategy, audience and offer are still right but your identity feels dated or inconsistent, a refresh will usually do. It evolves what you have and keeps the recognition you’ve built. If the business has changed, through a merger, a new market or a new proposition, a full rebrand is often the honest answer. We’ll tell you which one you need before we start, not after.
What are the signs our brand identity is holding us back?
The most common signs are prospects not being able to tell you apart from competitors and your sales team apologising for the website. Others are different teams and markets presenting the brand in different ways, or the business having grown up while the identity hasn’t. If your brand no longer reflects the size, ambition or quality of what you do, it’s costing you opportunities you’ll never see. For more, read our five signals your brand is losing relevance.
Can you refresh our identity without losing the recognition we've built?
Yes, and protecting it is the first step. We start by auditing your brand to understand what people actually recognise and value, whether that’s a colour, a shape, a name or a tone. Those become the anchors. Everything around them can then evolve, so existing customers still know it’s you while new audiences see a sharper, more confident brand.
What's included in a brand identity project?
Every project is shaped around what your brand actually needs, not a fixed package. Typical deliverables include your logo and visual system, colour and typography, imagery direction, tone of voice, motion principles, digital guidelines and an asset library your team can use from day one.
How long does a brand identity project take?
A focused visual identity project usually takes 8 to 10 weeks. A full brand identity system covering visual, verbal, motion and digital usually takes 10 to 16 weeks. We agree a timeline with clear milestones at the start, so you always know what’s coming and when.
How much does brand identity design cost?
It depends on scope. A refresh of an existing identity costs very differently from a full rebrand across several markets. Rather than force you into a package, we write a proposal around your priorities and budget. A short initial conversation is usually enough for us to give you a realistic range.
Do we need brand strategy before a brand identity project?
We strongly recommend it. Identity without strategy is decoration, not direction. If you already have a clear strategy, we’ll build on it. If you don’t, we can do both, so the identity is grounded in what your brand stands for and who it needs to reach.
Can you help with brand identity for a B2B business?
Yes, B2B is our speciality. B2B buyers are still people, and an identity that feels human and distinctive is easier to remember, trust and choose. Our Business to People (B2P) approach is built for exactly that, and we’ve created identities for organisations including Informa, EY, Growth Partner and Setfords.