Build brand value through creative activation

 

We’ll help you create powerful, engaging brand stories, activations and campaigns that will keep your audience engaged, or widen your reach. If you need a partner for the long-term, we’ll act as brand guardians to help you launch.

Brand launches

Launching a new brand doesn’t have to be daunting. We’ll advise how to best align your internal team and engage an external audience.

Internal communication

Maintaining connection in an age of hybrid work is challenging. It demands amplifying brand employee engagement and company culture. With our brand activation methods, we’ll infuse your workplace with enthusiasm and a strong sense of brand ownership.

Internal training

From writing on-brand messaging to getting the best from your visual assets, our expert creatives can ensure your team are fully aligned with your new brand and trained in how to best apply it.

Brand guardianship

Your brand’s reputation is precious, and we’ll guard it like our own. Trust us to ensure consistency and integrity across all channels and that it delivers on your business ambitions.

Campaigns

We’ve done all the branding prep work; now it’s time to send it out to the world. Our campaigns will build your brand, promote your business and drive audience awareness; online, offline and to an internal audience.

Digital design

Our curated digital experiences help brands connect with target audiences via website app and digital products.

Results that speak volumes

+6m
in sales after 5 months
for Informa Connect
300m
social reach (from 3.4m)
for London Tech Week
12%
sales increase in first 6 months
for Setfords

We’ve done it before

Helping activate brands across different platforms

One message, two distinct audiences

Four Futures, One Choice

Launching a new global learning brand

Informa Connect Academy

Maximise your brand

When you need a partner to help launch, activate or optimise your brand, let’s talk

Get in touch

Frequently asked questions

 

Who can benefit from a brand activation agency?

Any business or organisation looking to elevate its brand presence, engage its target audience and create memorable experiences can benefit significantly from using an agency to activate its brand. A significant amount of time and effort goes into creating a brand. Using an agency to support you in the activation and launch ensures that your message to your customers translates effortlessly.

 

What’s the difference between brand activation and brand identity?

Brand activations and brand identity go hand in hand. Brand activation involves the strategic implementation of marketing campaigns and experiences to actively engage the target audience, evoke emotions and create brand awareness. On the other hand, brand identity encompasses the visual and verbal elements that represent a brand’s personality and help consumers identify and differentiate it from competitors. While brand activation focuses on active engagement and creating a lasting impact on the audience, brand identity aims to establish a cohesive and distinctive visual representation of the brand’s essence and values. Both aspects are vital in building a strong and memorable brand presence.

 

How long does planning a brand activation take?

The planning phase of a brand activation campaign can take anywhere from a few weeks to several months, depending on the complexity and scale of the campaign. It involves a comprehensive process that includes defining campaign objectives, identifying the target audience, conducting market research, creating a detailed strategy, developing creative concepts and coordinating logistics.

 

Why work with an agency instead of handling it in-house?

  • Expertise and creativity: Brand agencies bring specialised expertise and a high level of craft in creating engaging campaigns, ensuring your brand stands out and leaves a lasting impact.
  • Objectivity and fresh perspectives: External agencies offer an unbiased view, identifying unique opportunities and challenging the status quo to create more effective and creative brand activation strategies.
  • Time and resource efficiency: An agency can efficiently execute campaigns across various channels, saving your team valuable time and effort to focus on core business functions.
  • Industry insights and connections: Reputable agencies possess a broad network of industry connections and valuable insights, enabling impactful campaigns with a competitive edge.
  • Cost-effectiveness: Despite the financial investment, agencies prove cost-effective in the long run by eliminating the need for extensive in-house training and overhead costs associated with talent retention.

Want to find out more?

Check out other services we offer

Brand strategy

Insight and analysis | Strategic framework | Brand architecture | Brand positioning | Naming | Behavioural personas

Learn more

Brand identity

Visual identity | Verbal identity | Motion identity | Brand into digital | Asset creation | Sonic branding

Learn more