By adopting a B2P, Business to People, approach to branding, we create brands that connect with their audience on an emotional level, driving engagement and adding long-term value.
B2P brands are in tune with today’s digitally-native business decision makers, and fully adaptable for tomorrow.
Our book, B2B is Dead; Welcome to Business to People Branding, is now available to buy.
“A great concise book for anyone wanting to gain an understanding of how a brand connects to its audience on a deeper level.”
Micheal Von De Geest
Consulting Partner; EMEIA EY
If you’re interested in learning more about becoming a Business to People organisation, sign up for free, practical insights.
“Making things simple often requires a lot of thought, effort and ability; it is great to see how Nalla have managed to deliver a simple but impactful message about branding.”
Global Energy, Resources and Incubator Lead; Endava
Speak to a digitally native audience
Today’s decision makers are brand-savvy and expect more from the organisations they interact with. Brands need to have a seamless branded, customer experience as standard.
Create connections that count
Developing meaningful connection, means having a compelling brand narrative and expressing benefits that align with the needs and desires of your audience.
Tap into the power of emotion
Surprisingly, business customers are significantly more emotionally connected with their vendors than consumers. B2P taps into the power of emotion.