From IT-crowd to it-crowd

Overview

London Tech Week, Europe’s largest tech festival, wanted to expand its appeal to a wider audience. With ambitions to become the London Fashion Week of the tech world, the brand needed to take it up a notch and transition from an industry event to an icon of innovation.

The launch of a partnership between London & Partners and Informa was the catalyst for the next exciting chapter of London Tech Week. Having established a strong reputation amongst tech-based businesses as a go-to event for innovations and industry developments, organisers recognised the potential appeal of the event to audiences outside of the industry. London Tech Week needed to get onto the radar of tech enthusiasts and curious members of the public alike, appealing to their interests and demonstrating the host of world-leading content on offer. If you love tech, you must be seen – front row – at London Tech Week.

Solution

It was imperative to create a real buzz around London Tech Week. To make it stand out and resonate with new audiences, the brand needed to reflect the pace, creativity and collaborative spirit of the tech industry along with the passion and curiosity of its far-reaching audience.

We injected a sense of energy into the brand with a fresh and vibrant identity and tone. The visual arrangement within the identity represents the highly collaborative nature of London Tech Week, bringing together world-leading innovators and tech-enthusiasts to produce world-leading content and events that were too good to miss.

Designed to capture audiences’ attention whilst creating a sense of excitement around the event, the vibrant use of colour, motion and fluidity of the identity system immediately elevated London Tech Week to a far more visible platform.