Client Growth Partner

Real partners, real growth

Brand strategy Rebrand

Overview

In a sector that can often appear conservative and impersonal, Growth Partner is an investment firm that’s anything but ordinary. Founded by Richard Harpin — the visionary entrepreneur behind HomeServe — their focus is on more than just funding; they’re building partnerships and a community to ensure ambitious founders achieve remarkable growth.

Despite their impressive impact and success, their brand lacked depth and distinctiveness; it simply didn’t reflect the personal relationships they’ve forged with ambitious entrepreneurs. Growth Partner had many compelling stories to tell, it needed a brand that could do just that.

Growth Partner needed to pivot away from the bland investor sector and reflect their strong values in who they are.

Vicki Young

Founder and CCO
Nalla

A refreshed strategy backed by their investors

Our starting point was to understand the relationships they’d built with the businesses they’ve invested in. Talking to entrepreneurs, we saw the reasons why they had chosen Growth Partner, and how the community was actively helping them to grow better businesses. Alongside this, we worked closely with the GP team, defining a brand strategy, clarifying their messaging, and ensuring Richards’s role was clearly articulated.

They’re investors but not how you’ve seen it before. They’re personable, they care and they share the pain and celebration on the growth journey.

Steve Hewitt

Ex-CEO
Gymshark

A collage showing sticky notes with business terms, presentation slides with questions and statements about investment, circular business diagrams, and screenshots of a video conference with multiple participants. — Strategy workshop

A collage featuring Growth Partner branding, documents, website pages, a recruitment announcement, a bar chart, and a man speaking into a microphone at an event in front of a Growth Partner sign. — Brand before

Defining their difference

Throughout our initial conversations one theme kept recurring; Growth Partner’s desire to not just provide capital, but to go ‘beyond investment’. This simple truth underpinned a brand strategy everyone could embrace.

The visual identity communicates a confident, personal approach, putting the emphasis on the many successful journeys the business has helped to shape. Typography plays a key role, with contemporary fonts emphasising approachability, whilst handwritten headlines give the brand a personal feel.

A neutral colour palette allows partners’ voices and imagery to take centre stage; vibrant accents add sophistication and confidence. Together, these elements create a brand that’s supportive and refreshingly straight-talking.

Two vertical posters on a dark wall. The left poster reads, Ready to go further than you thought possible? The right poster promotes Improving your personal effectiveness with Richard Harpin with a black-and-white photo of three smiling people.

Handwritten text on a light turquoise background reads: the experience I'd gained felt too important to simply keep to myself.

A simple black line drawing of a spiralled spring with a speech bubble on top, containing a swirling line, set against a plain light beige background.

Bearded man with a topknot smiling, shown in black and white, in front of a white background with the word “Gozney” repeatedly printed in large blue letters.

White text on a black background features a testimonial praising Growth Partners' support, ending with the signature “partnered with Tom Gozney, Founder and Executive Chairman of Gozney”.

We weren’t sure it would be possible to convey the depth of personal connection and the complexity of investment within a new brand – but Nalla worked with us to draw this out and develop a brand we are so proud of.

Kate Voller Browning

Director of Value Creation
Growth Partner

Honest, relatable and real

Growth Partner’s imagery is all about capturing real people and genuine moments, celebrating the challenges and successes of the ambitious entrepreneurs within its community. This isn’t a business or a sector that stands still, each business is constantly evolving and shifting. Stop motion style imagery supports the fast-paced nature of each founder’s journey – creating a visual ‘scrapbook’ representation of the work they’re doing, and their story so far.

Two smiling men stand arm-in-arm in a forest, wearing casual clothes. Large text reads: Passenger with Richard Sutcliffe & Justin Stone. Bottom text says: growth partner.

A man and a woman stand facing each other and talking, with greenery in the background. Overlaid text reads, Ready to go further than you thought possible?.

A brochure titled “An introduction to Growth Partner” lies on top of another brochure showing a woman’s face. The main brochure reads, “With the right backing, who knows how far you could go.”.

Mentors, not just investors

The brand’s flexibility spotlights both the Growth Partner team and their partners’ stories, from digital applications through to printed materials and presentations.

At its core, the new brand is a commitment to being more than just investors — it reflects their role as true partners in growth. For Growth Partner it’s not simply about financial backing — it’s far more personal. It’s partnering with a founder every step of the way, investing knowledge and delivering value far beyond the financial; acting as mentors, guides and hands-on supporters for all the businesses they partner with.

This people-first approach is woven into every aspect of the brand, highlighting the team’s expertise and their dedication to driving growth and transformation.

Black and white photo of a man with glasses wearing a dark jumper, seated and smiling at the camera. The word “Jason” is written in large, teal script across the image.

An open magazine spread titled “Our Approach”, featuring black and white photos, a text section outlining investment strategy, and a page with highlighted words discussing passion for best-in-class brands, growth, and entrepreneurial talent.

Our fresh brand is helping us to tell the Growth Partner story in a new and powerful way. It truly reflects the depth of the work we do and the relationships we build.

Jason Mahendran

Managing Partner
Growth Partner

A man with short curly hair and glasses, wearing a light-coloured jacket and name tag, smiles whilst talking to a woman at an outdoor event with greenery in the background.

Special thanks to

Client team
Jason Mahendran
Kate Voller Browning
Project team
Vicki Young
Russell Holmes
Simon Prichard
Harry Dipple
Kirsty Tavendale
Alice Saunders
Greg Hannan