Client EY

A story of transformation

Brand strategy Digital experience Naming

Overview

EY is one of the most respected professional services networks, globally. Based on their reputation, organisations of all shapes and sizes entrust the strategy, planning and transformation of their businesses to EY. As the digitisation of business evolved EY had to lead by example.

They operates as a network of member firms, offering everything from EY’s core function of accounting services to HR outsourcing, technology consulting and change management. With EY’s reputation in play, the standard by which its member firms are judged and continually benchmarked is extremely high. So when EY embarked on its own digital transformation journey, utilising its partner network, it had to meet the exacting expectations of both internal and external audiences.

EY had to demonstrate the collective expertise of its network and guarantee success in order to maintain its global reputation for creating long-term value for its clients.

Solution

The large-scale digital transformation of a global enterprise was no small task. Collaborating with a specialist internal eco-system of over 50 individuals ranging from UI & UX designers, developers, service designers, product architects, business analysts and researchers, ensuring open communication, reliability, and efficiency was key. Ubiquitous throughout this complex project, strategic branding and digital design & implementation were crucial to its success, not only in terms of the solution but also in both creating engagement with internal audiences and providing evidence of the benefits of this approach for EY’s clients.

Over a period of 24 months, Nalla delivered a product naming architecture, created a new digital brand platform, consulted on UX/UI design, delivered a UI library of assets and designed the launch event experience.

Supporting EY to lead by example within digital transformation secured Nalla’s position as part of its prestigious member network. It created opportunities to partner on a number of branding and digital transformation projects for EY’s clients.

Results

This started as a story of EY’s digital transformation; however, the story evolved into Nalla’s transformation of a service brief into a long-term partnership with one of the world’s most reputable professional services firms.

If you’re judged by the company you keep, we’re fortunate that our reputation precedes us:

Part of the team on 4 client projects with EY
Agile and collaborative working on both private and public service organisations

A whiteboard covered with diagrams, flowcharts, and handwritten notes related to business planning and risk assessment, with office furniture and a reflection of a window in the background.

A person points at a paper on a wall with a pen, while another hand holds papers nearby. The wall is covered with documents, charts, and diagrams arranged for review or discussion.

Four sheets of paper with hand-drawn wireframes for a website or app are taped to a white wall, showing various interface layouts, navigation menus, and content blocks with notes and labels.

A dark-themed UI mock-up showing a dashboard layout on a desktop, tablet, and mobile screen, with side navigation bars and card elements representing content areas.

Screenshot of a user interface design system showing various UI elements, including buttons, form fields, dropdowns, tickboxes, tables, navigation tabs, flags, and date pickers arranged on a white and grey background.

Four people stand around and interact with a large touchscreen table displaying graphs, charts, and data visualisations. The scene appears to be in a modern, indoor setting. Image is in black and white.

A small group of people sits in chairs facing two speakers having a discussion onstage, with a screen behind them displaying a presentation titled “Operational Excellence”.

I have worked with Nalla on two large Digital Transformation projects.
I love the approach Nalla brings to these engagements, the team immerses itself seamlessly into the Digital Ecosystem.

Gordon Suttie

Digital Director
EY Advisory

Special thanks to

Client team
Michael Von der Geest
Gordon Suttie
Matt Neal
Project team
Vicki Young
Jonny Davidson
Alex Tomlinson
Axelle Van de Goor
Meri Wilson
Rafa Prada