Client Construction Innovation Hub

Transforming the UK’s construction sector

Brand guardianship Brand activation Rebrand

Overview

Construction Innovation Hub is a government-backed initiative that is transforming and future-proofing the UK’s built environment industries to deliver long-term environmental, economic and social benefits. Its mission is to create better outcomes for current and future generations, by driving the adoption of manufacturing and digital approaches that improve our infrastructure.

We partnered with the Hub, to support its internal comms and engagement team in rationalising their brand and communication strategies, and push their visual identity forwards into the innovative space.

Several large blue hexagonal shapes casting deep shadows on a dark blue background, creating a geometric and abstract composition.

Objectives

Support the team in the review and evolution of their strategic brand and communications planning
Expand the Hub’s visual toolkit to enable the team to create visual and digital content
Ongoing strategic agency partnership to support in-house comms and engagement team with roll-out of key initiatives and campaigns

Solutions

A re-imagined brand strategy to align to its innovative vision
Clear, concise tone of voice to help communicate complex problems and abstract solutions simply
Defined behavioural audience persona groups and a clear communications strategy/plan to simplify the creation of external communications
Refreshed visual identity building upon the core logo and colour palette, to align to the Hub’s innovative values
Delivery of a suite of branded templates enabling the Hub comms team and partners to create branded digital content
A clear brand architecture to rationalise current and future planned initiatives, products and services from the Hub, its workstreams and key partners

Alterations to the logo gave improved usability across all formats

A smartphone on a metal chequer plate surface displays a podcast episode. The screen shows a blue cover with the words LEARN, ACT, and IMPACT in white hexagons, and playback controls beneath.

A group of blue 3D hexagons of various sizes is arranged on a solid blue background, creating a geometric and modern abstract pattern.

Nalla have been fundamental in shaping our culture.
They really listened and understood us as a company and brought that to life in an engaging way. This was no easy task with three businesses wanting to be represented in one mark!

Bibiana Estrada-Bonilla

Marketing Lead
CDBB

Special thanks to

Client team
Bibiana Estrada-Bonilla
Jo Dickson
Project team
Vicki Young
Helen Jones
Jonny Davidson
Alice Saunders
Dani Biancardi
Hilary Lovell
Harry Dipple