Nalla is an independent B2B branding agency, bridging the gap between businesses and people.

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Since 2010, we’ve been helping B2B brands act more B2P – Business to People. Because whether you’re selling to businesses or consumers, it’s people who make the decisions, build the relationships, and drive your success.

 

Read about our B2P method

Led by branding expert and thought leader Vicki Young, our team combines strategic thinking with creative flair to build brands and digital experiences that bridge the gap between businesses and their audiences.

We’re passionate about work that makes a positive difference. That means questioning the obvious, rethinking the expected, and building people-first brands that inspire trust and deliver measurable results.

Our senior team

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Vicki Young
Founder and CCO

Vicki Young (she/her) is Founder and CCO of Nalla. After working for two of the most respected creative agencies within the industry, she set up Nalla as a tribute to her late father, Allan.

A thought-leader in the branding space, Vicki’s insights are regularly featured in publications such as The Times, Creative Review and Transform Magazine.

Email Vicki
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Bethan Thomas
Client Partnerships Director

Bethan Thomas (she/her) is Client Partnerships Director at Nalla. With a Masters (MSc) in International Marketing and a passion for understanding people, she thrives on bringing new perspectives and insights on different audiences to help her clients solve real business challenges.

Email Bethan
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Harry Dipple
Senior Account Manager

Harry Dipple (he/him) is Senior Account Manager at Nalla. Working for global clients like Carlsberg, Informa, Coca-Cola and Nestle (to name just a few) has made him an expert at managing, supporting and exceeding client needs.

Tom O’Dwyer
Research Strategist

Tom O’Dwyer (he/him) is Nalla’s People Researcher. With over 20 years’ experience in research and strategic insights, he’s worked across brand consulting and market research to help global brands better understand people. His passion lies in turning insights into strategies that bring brands closer to their audiences.

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Russell Holmes
Brand Strategist

Russell Holmes (he/him) is Nalla’s creative Brand Strategist. He’s worked with brands across sectors as diverse as professional services, consumer tech, health and beauty, food and beverage, aviation and SaaS. It goes without saying he’s passionate about creating brands that connect with people.

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Kirsty Tavendale
Senior Designer

Kirsty Tavendale (she/her) is Senior Designer at Nalla. A talented designer with a lengthy background in branding, she has a passion for making all brands she creates live, breathe and move in ways that encapsulates the personality in unique expression.

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Alice Saunders
Creative Lead

Alice Saunders (she/her) is Creative Lead at Nalla. She’s been immersed in the creative industries since graduating in 2010 and has a particular passion for creating holistic brand systems that seamlessly translate into digital spaces and outputs.

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Simon Prichard
Copywriter

Simon Prichard (he/him) is a Copywriter and published Author. He is an expert at crafting copy to ensure a brand’s message is delivered clearly and creatively. Passionate about all things ‘language’, Simon has an MA in Modern and Medieval Languages and is a student of the Basque culture.

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Helen Jones
Marketing and Communications Strategist

Helen Jones (she/her) is a Creative Marketing and Communication Strategist. Not only does she have a background in new business development, Helen is also an expert in implementing marketing and content strategies for large, global brands and has tonnes of experience in writing content for engaging campaigns.

Our values

How we work, how we show up

We live them, not just list them.

Our values guide how we think, create, and collaborate — keeping us clear, bold, and focused on making a real impact. If we sound like a good fit for you and your business, then let’s talk.

 

Get in touch

Experts, not egos

We bring our experience and talent to the table with confidence and honesty.

We’re approachable and collaborative, but never afraid to challenge ideas when it leads to better results.

We share knowledge freely so our team, partners and our clients benefit.

People, first

We put people at the heart of our work.

We use insights to understand audiences, listen to their needs and create genuine connections. In our client relationships, we partner with empathy, supporting ambitions and building trust for the long term. And as a team, we look out for one another, because the best work comes from people who feel supported.

Above all, we put people before profit, every time.

Contagious creativity

Whether we’re crafting beautiful designs, discovering original angles, devising new processes or developing fresh strategic thinking, creative problem solving is always at the core.

‘We always do it this way’ just doesn’t wash with us. We aim to challenge this mindset in ourselves and our clients, ensuring we continue to raise standards and make a difference for the better.

Better together

We believe the best work happens when the best people work together.

Whether it’s our clients or our trusted network of creative collaborators, we value open, respectful partnerships that bring out everyone’s expertise.

We’ve built a carefully curated network so we can bring the right skills into the room, at the right time — all to create the best possible results for our clients.

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