Award-winning experts in B2B rebrands and digital design

We transform B2B organisations
into people-powered brands

A large, curved mid-century modern building with a grid-like façade, several vehicles including buses and lorries parked in front, reflects timeless architecture—an ideal backdrop for classic B2B branding. The image is in black and white.

Our clients results after a rebrand programme:

12%

Helping Setfords increase sales by 12%
View project

+22.6

London Tech Week increased their Net Performer Score by 22.6
View project

8%

FTSE 100 company Informa share price increased by 8%
View project
Abstract blue graphic with concentric arcs, curved lines, and circular dots on a dark blue background, inspired by digital or radar-style design elements—ideal for Informa-themed presentations or branding.

Informa

A refreshed brand for global business Informa
Increased share price by 8%
Brand architecture Brand refresh
Text logo on a light beige background with the word growth in bold serif font and the word partner in a handwritten script below and overlapping it.

Growth Partner

Real partners, real growth
Brand strategy Rebrand

Subdial

From a resale platform to an engaged global community
40% sales volume increase YoY
Brand strategy Digital experience Rebrand

Delta

Expressing expertise for a diversity champion
Brand strategy Digital experience Rebrand

Construction Innovation Hub

Transforming the UK’s construction sector
Brand guardianship Brand activation Rebrand
Text on a dark background reads: law setfords people, by people with setfords in bold grey font, and the rest of the text in light green.

Setfords

Unlocking people power to beat copycats
Featured in The Sunday Times 100 fastest growing private companies
Brand strategy Rebrand

B2B that's never business as usual

We put people at the heart of B2B

We create and redesign brands and digital experiences that connect B2B businesses with their audiences, building trust and long-term brand value.

Because in B2B, people still make the decisions. Our Business to People approach ensures they choose you.

See how our Business to People method works

40%

of B2B customers choose a new partner because of brand image (McKinsey)
The B2P method

20%

increase in sales performance for brands that effectively differentiate themselves in the marketplace (McKinsey)
The B2P method

2/3

of big B2B buying decisions are now shaped by emotional and social factors, not product specs (Dr Marcus Collins)
The B2P method
Our services

Full-service branding expertise

A London-based team of branding experts, taking global organisations and turning them into powerful brands.

We do this using strategic brand thinking, award-winning creativity and digital brand expertise across the following areas:

Our approach in detail
  • 01

    Research

    Understand your audience, market, and competitors better. Then use these insights in every brand decision to make sure your communications are anchored in evidence, not opinion.

  • 02

    Brand strategy

    Helping you set the right strategy to stand out from competitors and build a brand that connects with your audience. This includes a strategic framework defining your brand’s positioning, architecture, purpose and values.

  • 03

    Brand identity

    Creating distinctive, multi-sensory brand identities that resonate and stand apart, brought to life by our talented, award-winning designers.

  • 04

    Digital experiences

    Translating your brand identity into engaging digital experiences and website design where your online presence drives performance and results.

  • 05

    Brand activation

    Bringing your brand to life through stories, campaigns, and content that engage audiences, strengthen relationships, and go beyond guidelines.

  • 06

    Brand guardianship

    Acting as your strategic partner to set priorities, guide direction, and safeguard growth – ensuring your brand remains resilient, relevant, and ready for what’s next.

Latest insights, opinions and news

A repeating pattern of the words Brand and Equity in bold, black text on a light background. The words alternate and overlap in a staggered layout, visually reflecting how you can rebrand without losing brand equity.

Inherited a Brand? How to Evolve It Without Losing Equity

Stepped into a brand you didn't build? Here's how to find out what's actually working, prove the case for change, and roll it out without losing trust.
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How to talk to the next generation without losing everyone else

Evolve your brand for younger buyers without alienating the customers you already have.
Article
A robot with aerials sits at a table, holding a pen and writing on a sheet of paper, as if preparing notes for an internal brand launch, against a green background.

How to Write an RFP That Actually Gets You Bold Work

Learn how to write a clear RFP for agency support. A practical guide to briefing brand and marketing agencies for bold, effective work.
Article
A cartoon bear wearing patterned swimming trunks and three stacked swimming rings stands upright, looking to the side—ready for an internal brand launch adventure. The background is a solid light peach colour. B2B brand distinctiveness illustration

The Riskiest Thing Your Brand Can Do Is Play It Safe

Sameness feels safe, but it's the riskiest move in B2B branding. Discover why brand distinctiveness drives stronger margins, memory and AI discoverability.
Article
A simple illustration of a cartoon rat holding a megaphone, standing upright on two legs against a solid yellow background—perfect for capturing attention during B2B rebranding campaigns.

Your Rebrand Is Live. Did You Tell Your Team First?

A practical guide to internal and external brand launch, and why the order matters
Guide Resource
See more