Adopting a B2P (Business to People) approach allows brands to connect on an emotional level and drives engagement across all channels.
To build the brands of tomorrow we challenge outdated definitions such as ‘B2B’ and ‘B2C’.
And, together with our clients, we build brands that think and act more B2P – business to people.
Chief Digital Officer, Informa Connect
Digital & Innovation Director; EY
Director of Communications; London & Partners