Welcome to Business to People branding

We believe that the world is no longer defined by B2B and B2C.



Adopting a B2P (Business to People) approach allows brands to connect on an emotional level and drives engagement across all channels.

To build the brands of tomorrow we challenge outdated definitions such as ‘B2B’ and ‘B2C’.

And, together with our clients, we build brands that think and act more B2P – business to people.

The results we get

Business to People is ingrained in our approach — collaborative, adaptive and expert

sales increase
for Setfords
NPS score increase
for London Tech Week
share price increase
for Informa

Let’s work together

Find out how we can make your brand connect

Get in touch

Who we’ve helped

Expressing expertise for a diversity champion


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The site for insight


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Unlocking people power to beat copycats


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The perfect combination of brand curation and empowerment, the brand rollout strategy of the future – a triumph!

Isobel Peck

Chief Digital Officer, Informa Connect

I have worked with Nalla on two large brand transformations; the team immersed themselves seamlessly into the Digital Ecosystem.


Digital & Innovation Director; EY

Nalla helped us to position and strategically shape the Grow London brand, ensuring it reached a broad global and local audience.

Feeroza Patel

Director of Communications; London & Partners