Macnamara wants that to change. They focus on people rather than tech. They’re committed to being straight talking and transparent - preferring to empower their clients by making their working lives easier. They don’t want to baffle clients with jargon. Their vision is to humanise IT for the masses.
Macnamara has introduced practices that stand out from the crowd. They openly share free insights and information with their clients to enable them to feel more in control of their own IT systems. They take the time to monitor their clients’ IT usage and base recommendations on their individual needs, eliminating the need for over-complicated proposals. They also monitor their clients’ systems remotely so are able to spot any rising problems before they become an issue. Their brand identity needed to communicate their differences - reflecting their honest, simplistic and expert proposition.
Macnamara came to Nalla seeking to align their vision for the business with their brand identity. Wanting to reflect their positioning better, they asked us to create a brand which truly communicates them as a company and highlights their focus on people.