KNect365 is the Knowledge and Networking division of Informa which came into being in 2014 when 28 different conference businesses became a single organisation. Today, they are more than 1,000 people working in more than 60 markets, with offices in London, Dubai, Singapore, Sydney and across the US.
Having worked together on a digital transformation project for their event brands, the KNect365 team approached Nalla to switch focus to their corporate brand strategy and identity. Feedback from across the business in their annual survey highlighted a lack of understanding of what KNect365 stood for and the vision for its future. Furthermore, as a relatively new brand, KNect365 needed to build its own brand equity to better support the portfolio of products within it. Nalla were asked to help create a unifying brand strategy and bring the visual identity in line with a more customer-facing remit.