Applying the new ‘Alchemy Symbols’ (from their internal description of being ‘Connection Alchemists’) to Informa’s brand collateral along with their new tone of voice has led to exciting and vibrant iterations of the brand across all customer touchpoints. Spaces, objects and publications are now making a bolder, more confident impact. The work has been embellished further through direct contact with the branding team, seeing brand extensions and FUSE and TechXLR8.
At the centre of the brand sits CORE – a content management system allowing individual access and creation of brands through a custom built ‘brand generator’. This allows anybody creating an event to define the brand and website, rolling out the application from digital into their print collateral.
The time to set-up an event website that can take online payments from scratch