Doing great things together
Greene King is the UK’s leading brewer and publican, and a FTSE 250 company. With over 3,000 sites in their estate, award-winning ales and two centuries of brewing history, they are one of Britain’s greatest institutions.
Since 2011, Nalla has been working with them on their Premium Local sites, to great success and a relationship spanning half a decade.
Briefed to inject some new life into this division of their business, our initial research and client immersion showed that there was a disconnect between the offering that customers desired and what the real experience was. Their messaging wasn’t offering the premium experience that was the vision of the company.